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Adidas Ends Donald Glover Partnership

Adidas has announced that they’ve ended their partnership with Donald Glover.

The deal between the two began in the fall of 2018 and only brought about three shoe releases.

Adidas Statement reads:

“The Adidas Originals by Donald Glover partnership has come to an end. Together Adidas and Glover set out to look beyond the confines of a traditional collaboration inspired by limitless creativity. Adidas continues to be inspired by Glover’s visionary creativity and wishes him the best in his future endeavors.”

One of the coolest things that the two did was during Glover’s Coachella performance last year he literally sent fans shoes via Airdrop.

“With this project, I wanted to encourage people to think about how their stories can be told on their feet,” Glover said in a press release for the 2019 collection. “Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like.”

Glover also has deleted the surprise music from his website. Not sure if that has anything to do with the end of the Adidas relationship.

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