Doja Cat has announced Juicy Drops.
It is a high end NFT marketplace for creating and curating one-of-a-kind digital art pieces from musicians, artists and creatives around the world.
Artists will be able to turn their creative moments into crypto-collectible digital items.
Fans will be able to collect and trade the items.
The collectibles will be able to unlock experiences and opportunities to interact with artists.
Doja said she is launching the company so she can actually own and control her art.