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Ed Sheeran Smashes TikTok Viewing Records

Ed Sheeran might as well be known as the king of TikTok since smashing viewing records. The singer amassed 5.5 million views of his concert to commemorate the start of the UEFA Euro 2020 soccer tournament.

His second TikTok video, a teaser for “Bad Habits,” got millions of views and was released ahead of his big show. Over 400,000 video responses to the new song were created.

 


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