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Nike Pledges $40 Million to Support Black Communities

Nike recently announced its intention to support the Black community in America with $40 million in donations over the next four years. According to President and CEO of Nike John Donahoe, the company’s decision to contribute is due to the “events that have unfolded” recently. Systemic racism and the events that have unfolded across America over the past few weeks serve as an urgent reminder of the continued change needed in our society, John Donahoe, via a statement. Donahoe then directly identified the “enormous suffering” felt by the Black community, saying we need to “educate ourselves more deeply.”. We know Black Lives Matter. We must educate ourselves more deeply on the issues faced by Black communities and understand the enormous suffering and senseless tragedy racial bigotry creates, John Donahoe, via a statement. Donahoe went on to say that Nike Inc.’s family will “never stop striving” to act as an example of how a “diverse company” should act. We will continue our focus on being more representative of our consumers while doing our part in the communities we serve, John Donahoe, via the statement. The $40 million pledge will be shared between Nike, Jordan Brand, and Converse. The money will go towards supporting organizations that address social injustice, education and racial inequality in the United States

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