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See The Weeknd’s New Super Bowl Ad

One of the biggest brands in the world will be skipping their usual Super Bowl commercial this year.

Pepsi has announced that it won’t run a traditional Super Bowl ad this year – although the beverage giant will be sponsoring the Super Bowl halftime show for a 10th consecutive season.

Instead, Pepsi will focus on an ad campaign in the weeks leading up to the Big Game, starring halftime headliner The Weeknd.

Super Bowl LV will kick off Feb. 7th from Raymond James Stadium in Tampa.

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